@InProceedings{LeiteChag:2020:AdDyDe,
               author = "Leite, Dinah Eluze Sales and Chagas Junior, Milton de Freitas",
          affiliation = "{Instituto Nacional de Pesquisas Espaciais (INPE)} and {Instituto 
                         Nacional de Pesquisas Espaciais (INPE)}",
                title = "Generative Sensing and Seizing (GSS) model: an adaptive dynamic 
                         development model as a tool for strategic orientation in aerospace 
                         organizations",
            booktitle = "Proceedings...",
                 year = "2020",
         organization = "International Association for Management of Technology (IAMOT)",
             keywords = "Generative sensing and seizing. Dynamic capabilities. Scenario 
                         planning. Technological strategy. Uncertainty.",
             abstract = "In times of discontinuous change, complex organizations, in terms 
                         of uncertainty, need to ensure flexibility and agility to renew 
                         their technological strategy. The article discusses the 
                         development of a strategic, dynamic, and adaptive model to improve 
                         the success of long-term technological definitions through the 
                         detection and use of opportunities, hence the name generative 
                         sensing and seizing model. The study proposes the link between 
                         scenario planning and dynamic capabilities and assesses the 
                         contribution of this connection to decision making, in the sense 
                         of directing decision making towards alternative futures and its 
                         unfolding in strategic actions. The research is based on multiple, 
                         retrospective, and prospective case studies explored in Embraer's 
                         research and development sector. The cross-analysis of the cases 
                         allowed to identify relevant elements for the structuring of the 
                         model. It is expected to contribute to the improvement of the 
                         technology strategy and the ability to detect changes in the 
                         environment that affect the selection of a more innovative 
                         technological portfolio. The analysis of the relationship of the 
                         GSS model with dynamic resources can help to take advantage of 
                         uncertainty as a potential source of change in strategic 
                         development, based on future possibilities.",
  conference-location = "Cairo, Egypt",
      conference-year = "13-17 sept.",
             language = "en",
           targetfile = "IAMOT_2020_paper214_rev1.pdf",
        urlaccessdate = "19 abr. 2024"
}