@InProceedings{LeiteChag:2021:GeSeSe,
               author = "Leite, Dinah Eluze Sales and Chagas Junior, Milton de Freitas",
          affiliation = "{Instituto Nacional de Pesquisas Espaciais (INPE)} and {Instituto 
                         Nacional de Pesquisas Espaciais (INPE)}",
                title = "Generative Sensing and Seizing Model An adaptive dynamic 
                         development framework for strategic orientation in aerospace 
                         organizations",
            booktitle = "Proceedings...",
                 year = "2021",
         organization = "Portland International Center for Management of Engineering and 
                         Technology Conference (PICMET)",
             abstract = "In times of discontinuous change, aerospace organizations, complex 
                         and regulated, face situations of uncertainty, in which they need 
                         the flexibility to renew their technological strategy. The 
                         aerospace market is highly competitive and technology-intensive, 
                         requiring organizational ambidexterity, which seeks to improve the 
                         ability to identify changes in the environment and select an 
                         innovative technology portfolio. The article proposes the 
                         development of a strategic model, dynamic and adaptive, to improve 
                         the success of longterm technological definitions through the 
                         opportunities sensing and seizing. The generative sensing and 
                         seizing model, based on dynamic capabilities, seeks to improve 
                         decision-making over a long-term horizon and the fungibility of 
                         the deployment of strategic actions concerning the selection of 
                         technologies. The research is based on case studies explored in 
                         prospection, and research and development sectors at Embraer. It 
                         seeks to take advantage of conditions of uncertainty as a 
                         potential source of change in the strategic development of future 
                         possibilities.",
  conference-location = "Daejeon City, South Korea",
      conference-year = "08-12 ago",
             language = "en",
           targetfile = "PICMET-Paper-Leite_ChagasJr_en_final.pdf",
        urlaccessdate = "12 maio 2024"
}