| 1. Identity statement | |||||||
| Reference Type | Conference Paper (Conference Proceedings) | ||||||
| Site | mtc-m16b.sid.inpe.br | ||||||
| Holder Code | isadg {BR SPINPE} ibi 8JMKD3MGPCW/3DT298S | ||||||
| Repository | dpi.inpe.br/ce@80/2007/01.07.18.13 (restricted access) | ||||||
| Last Update | 2007:04.06.19.34.58 (UTC) administrator | ||||||
| Metadata Repository | dpi.inpe.br/ce@80/2007/01.07.18.13.40 | ||||||
| Metadata Last Update | 2018:06.05.03.33.42 (UTC) administrator | ||||||
| Citation Key | RochaDela:2007:UsReOp | ||||||
| Title | Product development process: using real options for assessments and to support the decision-making at decision gates  | ||||||
| Format | Print; CD-ROM; On-line. | ||||||
| Year | 2007 | ||||||
| Access Date | 2024, Apr. 27 | ||||||
| Secondary Type | CI | ||||||
| Number of Files | 3 | ||||||
| Size | 1936 KiB | ||||||
| 2. Context | |||||||
| Author | 1 Rocha, Henrique Martins 2 Delamaro, Mauricio Cesar | ||||||
| Affiliation | 1 UNESP & AEDB 2 UNESP | ||||||
| Author e-Mail Address | 1 hmartins@aedb.br 2 delamaro@feg.unesp.br | ||||||
| Editor | Loureiro, Geilson Curran, Ricky | ||||||
| e-Mail Address | hmartins@aedb.br | ||||||
| Conference Name | ISPE International Conference on Concurrent Engineering, 14 (CE 2007). | ||||||
| Conference Location | São José dos Campos | ||||||
| Date | 2007, July 16-20 | ||||||
| Publisher | Instituto Nacional de Pesquisas Espaciais (INPE) | ||||||
| Publisher City | São José dos Campos | ||||||
| Pages | 96-103 | ||||||
| Book Title | Proceedings | ||||||
| Organization | Instituto Nacional de Pesquisas Espaciais (INPE) | ||||||
| History (UTC) | 2007-01-07 18:13:40 :: hmartins@aedb.br -> ce2007 :: 2007-02-13 13:08:57 :: ce2007 -> hmartins@aedb.br :: 2007-03-05 17:07:02 :: hmartins@aedb.br -> ce2007 :: 2007-03-30 20:37:16 :: ce2007 -> hmartins@aedb.br :: 2007-04-06 19:45:50 :: hmartins@aedb.br -> ce2007 :: 2007-04-12 21:44:39 :: ce2007 -> administrator :: 2007-05-18 15:20:49 :: administrator -> ce2007 :: 2007-05-21 14:36:21 :: ce2007 -> administrator :: 2007-12-04 15:45:34 :: administrator -> hmartins@aedb.br :: 2007-12-04 19:49:54 :: hmartins@aedb.br -> administrator :: 2018-06-05 03:33:42 :: administrator -> marciana :: 2007 | ||||||
| 3. Content and structure | |||||||
| Is the master or a copy? | is the master | ||||||
| Content Stage | completed | ||||||
| Transferable | 1 | ||||||
| Keywords | real options theory product development process risk investment decision making under uncertainty | ||||||
| Abstract | Enterprises need continuous product development activities to remain competitive in the marketplace. Their product development process (PDP) must manage stakeholders needs - technical, financial, legal, and environmental aspects, customer requirements, Corporate strategy, etc. -, being a multidisciplinary and strategic issue. PDPs are usually broken into sequential stages (or phases), so that requirements can be checked against plans to evaluate the process alignment and trends towards the objectives. Checkpoints between phases involve go/no go decisions, leading the process towards later management decisions or terminating projects that do not offer good chances of revenue/profits to the company, nor opportunities for a better strategic positioning. The present article is intended to study PDP methodologies, mainly return and risk concepts, methodologies, best practices, and working models to maximize the expected return value of the investments in product development. In the corporate finance literature, the value of a risky project is calculated by the net present value (NPV) of its cash flows, discounted at a discount rate that reflects the project risk: such method is not able to capture the management flexibility along the decision-making process. Several methods have been proposed to value such situation, including decision trees, but the appropriate risk-adjusted discount rate is still virtually indeterminate. The real option valuation method is often presented as an alternative to the conventional NPV approach, calculated using the same principals of financial options: the right to buy or sell a financial value (mostly a stock) for a predetermined price, with no obligation to do so. Options associated with non-financial investment opportunities are called "real options": a multi-period approach that takes into account the flexibility of, for instance, being able to postpone prototyping and design decisions, waiting for more information under uncertainty in technologies, customer acceptance, funding, etc. In the present article, the state of the art of real options theory is prospected and a link between the diverse methodologies of PDP and real options theory are searched, mainly focused on decision processes along the project and product lifecycle, towards the expected investment return. A model to use the real options theory is proposed, so that pricing can be properly considered at each project phase of the product development. Conclusion is that such model can provide more robustness to the decisions processes within PDP. | ||||||
| Area | ETES | ||||||
| Type | Systems Architecting | ||||||
| doc Directory Content | access | ||||||
| source Directory Content |
| ||||||
| agreement Directory Content | there are no files | ||||||
| 4. Conditions of access and use | |||||||
| Language | en | ||||||
| Target File | paper.pdf | ||||||
| User Group | administrator hmartins@aedb.br administrator | ||||||
| Visibility | shown | ||||||
| Read Permission | deny from all and allow from 150.163 | ||||||
| 5. Allied materials | |||||||
| Host Collection | lcp.inpe.br/ignes/2004/02.12.18.39 cptec.inpe.br/walmeida/2003/04.25.17.12 | ||||||
| 6. Notes | |||||||
| Mark | 1 | ||||||
| Empty Fields | archivingpolicy archivist callnumber contenttype copyholder copyright creatorhistory descriptionlevel dissemination documentstage doi edition group identifier isbn issn label lineage mirrorrepository nextedition nexthigherunit notes numberofvolumes orcid parameterlist parentrepositories previousedition previouslowerunit progress project readergroup resumeid rightsholder schedulinginformation secondarydate secondarykey secondarymark serieseditor shorttitle sponsor tertiarymark tertiarytype url versiontype volume | ||||||
| 7. Description control | |||||||
| e-Mail (login) | marciana | ||||||
| update | |||||||